DOnuts
escalator

Project
The Simpsons Movie
Client
20th Century Studios
Year
2007

Back in the day, me and my guy Ricardo Balbin came up with this wild idea. I jumped in, didn’t wait, just made it happen.
A couple years later, the thing goes viral, starts popping up everywhere, 9gag, Ffffound, Ads of the World, and other portals.

Note: this piece never really existed. We tried to make it happen but Fox and Groening weren’t as hyped on it as we were. Still it ended up sparking a German graffiti artist on some subway stairs out in Frankfurt. For us it was mad respect getting a tribute like that thrown our way. Inspiring people to make art and f*ck the system.