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DIESEL
Wynwood Condominium
THE MOST EXPENSIVE
T-SHIRTS EVER!*
The 143 unique T-shirts are each decorated with floor plans of the 143 condos that buyers will ‘receive’ with their purchase.
Diesel claims its ‘F2-L7’ is the most expensive T-shirt in the world, costing customers a cool $5.5M. While on the other end of the spectrum, the cheapest T-shirt is priced at $370,000.
Cannes Lions 2021
Silver - Outdoor | Bronze - Brand Experience & Activation | Shortlist x2
Silver - Outdoor | Bronze - Brand Experience & Activation | Shortlist x2
Client: DIESEL @diesel
Agency: Small @smalltheagency
Executive Creative Director: Luca Pannese @lucapannese
Executive Creative Director: Luca Lorenzini @lorenzini.luca
Production Company: MYGOSH @mygosh.co
Executive Producer: Natali Sussman @natalisussman
Director: Hernan Corera @hernancorera
Director of Photography: Mariano Monti @marianomonti
Service Company: @umbrella_tv
Color Grading: Alejandra Lescano
Editing: RUN ZËBRA RUN @runzebra.run
Sound Design and Mix: IXYXI
Agency: Small @smalltheagency
Executive Creative Director: Luca Pannese @lucapannese
Executive Creative Director: Luca Lorenzini @lorenzini.luca
Production Company: MYGOSH @mygosh.co
Executive Producer: Natali Sussman @natalisussman
Director: Hernan Corera @hernancorera
Director of Photography: Mariano Monti @marianomonti
Service Company: @umbrella_tv
Color Grading: Alejandra Lescano
Editing: RUN ZËBRA RUN @runzebra.run
Sound Design and Mix: IXYXI