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DIESEL
Wynwood Condominium


THE MOST EXPENSIVE
T-SHIRTS EVER!*
The 143 unique T-shirts are each decorated with floor plans of the 143 condos that buyers will ‘receive’ with their purchase.
Diesel claims its ‘F2-L7’ is the most expensive T-shirt in the world, costing customers a cool $5.5M. While on the other end of the spectrum, the cheapest T-shirt is priced at $370,000.

Cannes Lions 2021
Silver -  Outdoor    |    Bronze - Brand Experience & Activation    |    Shortlist x2 
Client: DIESEL @diesel 
Agency: Small @smalltheagency 
Executive Creative Director: Luca Pannese @lucapannese 
Executive Creative Director: Luca Lorenzini @lorenzini.luca 
Production Company:  MYGOSH @mygosh.co 
Executive Producer:  Natali Sussman @natalisussman 
Director: Hernan Corera @hernancorera 
Director of Photography: Mariano Monti @marianomonti 
Service Company: @umbrella_tv 
Color Grading: Alejandra Lescano
Editing: RUN ZËBRA RUN @runzebra.run 
Sound Design and Mix: IXYXI