Some small pieces were stuck around the city as if there was a dog at the other side of the wall and together the text “Don’t be afraid 16/09 - 22h at MTV”. On that same day the newspaper was delivered with a collar around it and a tag with MTV VMB logo on it.
We handed out some snacks for humans with a bone format too and the presenters of the event would wear a stuffed dog attached to their legs.

Agency - Loducca
Creatives - Alexandre Amaral, Alex Adati & Gabriel Russo
C.D. - Cássio Moron, Marco Monteiro & Pedro Guerra
CCO - Guga Ketzer
Photographer - Luis Crispino